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California: State's GMO-labeling ballot measure trailing

Source:  Copyright 2012, Associated Press
Date:  November 7, 2012
Original URL: Status ONLINE


A closely-eyed ballot measure to label food containing genetically modified ingredients was trailing by a double-digit margin Tuesday night.

With 43 percent of precincts reporting, Proposition 37 was behind 55 percent to 45 percent.

The initiative sparked a backlash from agribusiness and chemical conglomerates, which spent $46 million to swamp airwaves and mailboxes with advertisements in a bid to crush Proposition 37.

"We've said from the beginning of this campaign that the more voters learned about Prop. 37, the less they'd like it. We didn't think they'd like the lawsuits, more bureaucracy, higher costs and loopholes and exemptions. It looks like they don't. The trend is encouraging. We hope it continues," Kathy Fairbanks, spokeswoman for the No on 37 campaign, said in a statement.

Consumer activists and the organic food industry said shoppers crave information about what they're eating and should be given all the information they need ...

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