Mattel Inc (MAT.O) will increase the amount of recycled and sustainable fiber used in its packaging and products, months after the toy maker was criticized for packaging that allegedly came from Indonesian rainforests.
The moves, set to be announced on Wednesday, focus on using post-consumer recycled content whenever possible and avoiding virgin fiber from controversial sources. Mattel, the world's largest toy company, said it is also trying to increase the amount of fiber it uses that can be certified by a third party such as the Forest Stewardship Council.
In early June, Greenpeace said it had evidence that Barbie doll packaging came from Indonesian rain forests. Greenpeace activists, dressed as Ken dolls, rappelled down the side of Mattel's headquarters near Los Angeles to unfurl a banner saying Barbie packaging contributes to rainforest destruction. [ID:nL3E7H81F7]
Soon after that, Mattel told its printers to stop contracting with ...