Al's Gore's much-anticipated sequel to An Inconvenent Truth is published today, with an admission that facts alone will not persuade Americans to act on global warming and that appealing to their spiritual side is the way forward.
In his latest book, Our Choice: A Plan to Solve the Climate Crisis, the man who won a Nobel prize in 2007 for his touring slideshow on disappearing polar ice and other consequences of climate change, concludes: "Simply laying out the facts won't work."
Instead, Gore tells Newsweek magazine in a pre-publication interview, that he has been adapting his fact-based message - now put out by hundreds of volunteers - to appeal to those who believe there is a moral or religious duty to protect the planet.
"I've done a Christian [-based] training program; I have a Muslim training program and a Jewish training program coming up, also a Hindu program coming up. I trained 200 Christian ministers and lay leaders here in Nashville ...