Microsoft, B&Q and Pret a Manger have become the latest household names to join the 10:10 climate change campaign, joining 25,000 individuals, 1000 businesses and hundreds of schools, hospitals and other organisations.
The 10:10 campaign, which the Guardian supports, involves pledging to cut carbon emissions by 10% during 2010. Founded by the eco-documentary maker Franny Armstrong, the campaign aims to demonstrate a groundswell of public support for ambitious short-term action on climate change and put pressure on the government to commit to deep national cuts in greenhouse gas emissions.
On signing up, B&Q announced a suite of measures it will use to meet the 10:10 target. These include making its 331 stores greener with better insulation and lighting systems, and rolling out a larger fleet of double-decker delivery trucks.
Matt Sexton, the company's director of social responsibility, said: "Regardless of whether you have a commercial ...