I personally believe we are doomed. It’s gone too far and the momentum (economic, political, social, cultural, etc.) is just too great to overcome. The required investment is going to be huge – and by the time everyone is scared enough to want to spend/do it, the impact will be simply too devastating (the urge to continually ignore it too seductive). This is happening now. More people are becoming aware – but the number-crunchers representing the economic/social perspective are cranking out data just as fast as those from the greenhouse/environmental side. And here’s the real kicker – they’re both right!
Some may criticize China and India with their energy-hungry, hyper-expanding economies, but I do not believe they should not be cast in such a negative light. Both are looking for more climate friendly alternatives – actively pursuing, for example, huge increases in Nuclear Power infrastructure. I believe the two worst examples on the planet today are the US (yes, we are the largest producer of these nasty gases from the nation/state perspective and we all know this) and Australia (chock-a-block full of uranium and hands-down the ‘new middle east’ of any nuclear based economy) – is currently the largest greenhouse gas producer per-capita in the developed world. China and India were exempt from Kyoto – but look at what they are doing. America and Australia refused to sign and… well need I say it?
Where is the leadership? Whose is a society of action? Who is dealing with this problem in an objective or even semi-proactive way?
Representatives of the US department of Energy are – right now, today – begging congress and the President to get the USA back in the game. To put us back up front!
But I don’t think we’ve got it in us any more. It’s just too big, too much, and with a horizon that is simply too hazy and distant. Sadly, the US – being what and who we are looks to be the decider once again. If we are not part of the solution, we will be part of the problem, the biggest part – and that is why I believe we are doomed.
Devastating hurricanes and 100+ tornadoes in the US, horrific mud slides in the Philippines, snow-laden roofs giving way all over Europe, record setting drought and starvation in Africa, more incredibly fierce hurricanes in the Pacific – it would appear Mother-Nature is getting upset (a predicted symptom of global warming). And hell hath no fury like a woman scorned.

Hopefully the U.S. will become more educated about global warming through this psa campaign. You also might be interested in the Ad Council blog, where they are talking about the rationale behind the ads at www.adlibbing.org.

I do agree with Edd's point of view. It's to little to late. The climate is in runaway mode. No matter what we do now, will have little effect, but we have to try. Past history show's that in a 750,000 year span, the earth only had between 5% to 7% normal temp climate. The earth in essence, is a very hostile place , and we just pushed it off a clift. The earth, is a very fine tuned ecological ballance. Just like a Hurricane, it does'nt take much to move it, one way or another. A slight nudge will do it. Modern man , was just to much for the planet to handle. It was our industrial age and modern machine's that did it. To ask man, to curtail that now, at the magnitude needed will be impossible. We would have to go back, to the early 1800's life style and maybe we would succeed. Im a realist, and this has been long coming. If you dont respect nature it wont respect you. And throwing a few coin's at it now ,wont help, even with the best intention's.

I would like to be part of the campaign that is spreading the word about global warming. Where do I sign up? Retired, 63, former teacher, healthy, interested in helping.