Automobile makers routinely pressure governments to not raise fuel efficiency requirements - and again the government seems to be yielding to the pressure. And now the potential benefits of hybrid automobile technologies may be used more to increase performance than improve fuel efficiency. Automobile companies manufacture a product that does great damage to the Earth - from emissions causing climate change, to oil spills, to exploring for oil in remote wild areas. They have a higher obligation to not be doing ecological damage that goes beyond meeting minimal government requirements or meeting consumer's demands.